Multichannel marketing makes it possible for information about retailers’ products and offers to be delivered by many different means. One of these means which should be borne in mind is Smart TVs. Their sales are booming every year, with a significant rise in emerging Latin American countries, particularly before and during the Brazil World Cup
The concept of t-commerce, which is sales through Smart TVs, was created to make viagra discount card use of this situation. In
fact, t-commerce is already consolidated in the USA. Delivery Agent, a company specializing in technology and advertising, forecasts that by late 2014 up to 25 million USA homes will use t-commerce.
The fashion chain H&M made a strong bet during the last Superbowl – an event watched live by millions of USA citizens every year – by launching an exclusive campaign for Smart TVs. In one of the ad breaks during the event, a spot about David Beckham’s how viagra tablet works underwear line for H&M
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was broadcast. During the spot, owners of Samsung Smart TVs were encouraged to buy those garments through their TV set. This action was very innovative as well as effective online casino australia for H&M.
But there’s still a lot to do globally as regards t-commerce. There are really still few users who make use of the possibilities of connecting to the Internet through their Smart TVs, which may be due to the slow development of apps for them. For the time being, in the absence of a TV set that meets all the conditions, Apple TV, Roku and Google ChromeCast are providing rather good solutions.
Moreover, advertising is no yet as personalized for Smart TV users as for computer, smartphone, and tablet users, which is something that should be developed if retailers
are to continue to be on omni-channel strategies via TV.
The fact is that in recent years there drink on viagra has been a trend for brands to be included in TV spaces, particularly by means of the digital possibilities that make it possible for products that were not really recorded by the camera to appear in shots in series or shows. Wouldn’t it be great, for example, if you saw the dress that one of your favorite actresses is wearing and you could buy it through your TV set just by clicking? This has already happened in the USA in the show “New
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Girl”, it would be good if it could happen elsewhere in the world.
Will be experience a real revolution with t-commerce, or will it just be a transitory trend? Only time will tell.